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About Our Target Audience

There are currently 5.5million Brits living permanently abroad, according to the latest estimates from The Institute for Public Policy Research (IPPR), who calculate that one British national emigrates every three minutes. On top of that, the IPPR estimates a further 500,000 Brits live abroad part of the year - either because they work in other countries or have second homes.

This means that almost one in 10 British citizens are living abroad at the moment. The number of Brits moving abroad each year now averages a steady 60,000. Some 41 nations each have at least 10,000 British residents, according to the IPPR's research. Australia and Spain count for the most expats. The big English-speaking economies follow along with some of our European neighbours. There are also large communities of Brits in rising Middle Eastern and Asian economies. 

Fast Facts About Our Target Market Back to Top

  • Many of those going to live abroad are young (25-40) and highly skilled; the government estimates that four in 10 of those leaving the UK are in managerial or professional occupations. One estimate suggests the UK loses one in six of its graduates.
  • The average wage for expats working abroad is £67,000 compared with the UK average of £47,000.
  • The United Arab Emirates tops the expat wealth ranking with professionals earning a whopping average of £79,000 a year.
  • Russia, Qatar, Saudi Arabia, Hong Kong, Singapore and UAE are currently the most popular expat locations for professionals or those seeking work overseas.
  • UAE expats continue to have high disposable incomes and save more.
  • Emerging markets rank above established centres for when it comes to expat earning potential.
  • In UAE 49% of expats said they had invested in managed funds. Savings accounts were the most popular choice for expats in the UAE, with over two-thirds (69%) stating that they chose to allocate their money this way.
  • Many expatriates have taken advantage of their current location to increase the amount of money allocated to savings. Expats in the Middle East are strong savers, with the UAE ranking fifth (after Saudi Arabia, Russia, Qatar and India) as a country where expats are increasing their savings.
  • Asia is home to the highest paid expats in the world, with one in four expats (25%) earning more than US$125,000 per year. Russia, Japan, Qatar and UAE are among the top countries for wealthiest expats.
  • British expatriates in Abu Dhabi are spending much less than they are earning, leaving them lots of savings. They also spend more on healthcare, which is compulsory in the region.
  • Expats now spend longer away from home in their travels, with 45% living abroad for more than five years.
  • A significant number of middle-aged, retired or semi-retired Brits have levels of income and investments to maintain and are investing in foreign property. This has traditionally been in countries like Spain but more Brits are moving further eastwards and the IPPR estimates there are 10,000 Brits who now live part-time in Bulgaria.
  • The US is a popular destination for those working in finance, but not for retirement. While expats tend to stay there for the medium to long term, only 6% of expats there are over the age of 55.
  • 90% of expats would recommend a life abroad to their friends and three quarters say their quality of life has improved since moving abroad.
  • 60,000 British citizens plan to move abroad each year and need to assess the financial options open to them are currently have no central source for information.

How We Can Help You Get Your Message Across Back to Top

ExpatMoneyChannel can provide you with an independent platform to disseminate your products, services and technical expertise. The interactive nature of the site means we can offer a number of engaging and interesting ways for you to get your message across, via informative articles, TV, Podcast and Masterclass presentations. We aim to be as flexible and inventive as we possibly can, so if you have an idea - talk to us.

Media Services Back to Top

If you want to participate in our TV, Podcast or Masterclass presentations, but would prefer to outsource the technical side then we have links with Media Citizens who provide services that allow you to construct a professional demonstration in film, slide or both.

For an example of what MediaCitizens can offer, watch this video. The example given relates to a content management system, but the concept can be used for any presentation.